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Are You Offending Potential Customers?

You want your marketing to appeal to your ideal customer. Hopefully you've taken the time to thoroughly understand who your customer is, what she wants, and how to appeal to her. You want to connect. But you also want to be edgy and interesting and new. None of the old, stodgy marketing for you. It's all about the new and shiny. Except for one thing: sex sells. You've heard that mantra for so long that you go with it. Throw a little sex in that marketing plan! Spice it up! Wait. Go back to your customer profile. What is this person's ...

Hugo Chavez Buys Banco de Venezuela

On Friday, Hugo Chavez and the government of Venezuela officially purchased Banco de Venezuela. Although the agreement to buy the bank was made in May, the first payment was completed this week. Banco de Venezuela had owners, Grupo Santander, in the country of Spain. The selling price was reportedly more than one billion. Venezuela's government will make three separate payments to complete the transaction by the end of the year. With more than 3 million customers, Banco de Venezuela reportedly handles about 10% of the deposits in the country. It's now estimated that the Venezuelan government is in charge of more than ...

Government Seizes Madoff Penthouse

The man responsible for the largest Ponzi scheme in American history has lost his Manhattan penthouse apartment to federal marshals. Bernard Madoff’s $7 million property, from which his wife was evicted without even being able to take any of her possessions, will be sold and the proceeds will go toward the victims of Madoff’s billion-dollar scheme. According to reports, Mrs. Madoff begged marshals to allow her to take her fur coat, but in the end, all she could take with her was a straw bag and the clothes on her back. She maintains that she is innocent until proven guilty and ...

Should Managers Be Shareholders?

The goal of financial management is to maximize shareholder wealth. If your managers aren't shareholders, why should they care? If managers held a substantial ownership stake in the company, they would be more inclined to behave in ways that would add value to the stock. Maybe their own personal greed could help their employers succeed? Executive compensation and aligning the interests of owners and managers will always be hot button issues. In the movie, Wall Street, Gordon Gekko (Michael Douglas) delivers a passionate speech to shareholders of his latest takeover target. "Greed is good" may be the most often referenced quote of the speech, but there are other points worth considering i.e. wasteful ...

Corner Cubicle Management

Friend of Slacker Manager Scot Herrick is on vacation this week, so he asked some of his favorite Cubicle Warriors to share their insights with his readers. I was one of the contributors, with an article titled Managing from the Corner Cubicle. I shared 4 reasons why it’s better to work in the corner cubicle than the corner office. Visibility Accessibility

A Frugal 4th of July

The 4th of July is among the most frugal of holidays . All the traditional things that go with the 4th are simple and relatively expensive: Hot dogs Hamburgers Chips (which you can often get 2-for-1) Soda Paper decorations in red, white and blue Even the packages of fireworks for home use are often inexpensive. And, when you get together as a family, everyone brings something to contribute. Last year, my husband and I put on a bash for my sister and brother and their families. We had a great time for less than $50. It's a good time to remember the birth of our country, why ...

MasterCard to Pay Its Debts Off Early

Credit cards don't just strong-arm people; they strong-arm businesses, too. Or at least try to. Back in the day, MasterCard tried to force businesses to accept debit cards branded with MasterCard at businesses where those credit cards were accepted. Many businesses (including Wal-Mart) took umbrage, claiming that the move created, in effect, a trust situation and tied the acceptance of debit to the acceptance of credit cards. Businesses claimed MasterCard was threatening them with revocation of the ability to accept its credit cards if they did not also accept branded debit cards. In 1996, an antitrust suit was filed. In 2003, ...

Branding with Ayesha Mathews~Wadhwa

Having a unique branding message and being able to deliver it affectively, it key to having a successful business branding plan. To help business owners understand the importance of an effective business branding plan, I recently interviewed Ayesha Mathews-Wadhwa who is the owner of PixInk.info.

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Alice.com - Purchase Household Items Online

Alice.com recently launched its service that allows consumers to purchase household items online. But this isn’t your everyday online retailer. Alice.com... [More]

Michael Jackson Memorial Service Tickets

Back in 1983, a year after Michael Jackson’s “Thriller” release, the King of Pop and his brothers teamed up with Pepsi in a $5 million partnership.... [More]

Sarah Palin Resigns to Open Franchise (?)

Did Sarah Palin resign her Alaskan governorship to start a franchise? If so, which one? Unconfirmed, unqualified and unlikely sources close to FranchisePick.com... [More]

‘Here’s A Surprise For Ya … I Resign!’

– Sarah Palin To Step Down As Governor, Looks To Replace Billy Mays As Product Spokesperson – In a stunning move, Sarah Palin today announced... [More]

Friday Fun Video: Star Spangled Banner

JibJab and ThePartyParty.com put together this cool rendition of the Star Spangled Banner. Enjoy! Happy Friday! [More]

News

Hugo Chavez Buys Banco de Venezuela

On Friday, Hugo Chavez and the government of Venezuela officially purchased Banco de Venezuela....

British Airways Adjusts Business Plan

British Airways, like its counterparts in the United States, is having a difficult time thriving...

AIG Receiving Bids for Taiwan Unit

In an attempt to raise money, AIG is selling off its insurance unit in Taiwan. According...

Economic Recovery Stalled by Job Losses

While the economy seemed to be showing signs that it would eventually strengthen as the year...

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Finance

Retiring in Ecuador

If you are thinking of retiring somewhere outside of your current country, consider retiring...

Should Managers Be Shareholders?

The goal of financial management is to maximize shareholder wealth. If your managers aren’t...

A Frugal 4th of July

The 4th of July is among the most frugal of holidays . All the traditional things that go...

MasterCard to Pay Its Debts Off Early

Credit cards don’t just strong-arm people; they strong-arm businesses, too. Or at least...

More...

Strategy

Celebrate Your Small Business Independence

Today is a special day in the US where all around many are celebrating July 4th as Independence...

Independence Day and Small Businesses

What Calvin Coolidge Really Said: Calvin Coolidge, the only U.S. president born on July 4,...

Free Direct Marketing eBook

Jarvis Direct Mail, Inc. is offering a free direct marketing eBook that offers a lot of tips...

Are You Offending Potential Customers?

You want your marketing to appeal to your ideal customer. Hopefully you’ve taken the...

More...

Jobs

The Man In The Mirror

I have a friend who is trying to figure out if she should quit her job or stay. She messes...

July: A Month of Motivation

I’m officially declaring war on writer’s block, distractions, and procrastination...

If You Were A Fruit, What Would You Be?

If I were a fruit what would I be? I am still trying to think of an answer that I would give...

Call for Writers: Motivation Interview

Staying motivated is one of the hardest parts of freelance writing, in my opinion. Writer’s...

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Are You Offending Potential Customers?

Hugo Chavez Buys Banco de Venezuela

Government Seizes Madoff Penthouse

Should Managers Be Shareholders?

Corner Cubicle Management

A Frugal 4th of July

MasterCard to Pay Its Debts Off Early

Branding with Ayesha Mathews~Wadhwa

What's Hot Now

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Finance

Strategy

Jobs

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