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Sunday, November 8th, 2009

Movie Rentals Coming to YouTube

September 2, 2009 by Stephen Kersey  
Filed under Business News

Movie Rentals Coming to YouTube

Right now, there are a ton of ways to rent a movie. You can head to Blockbuster, go to a RedBox kiosk, rent through your cable box — the list goes on. According to a report by the Associated Press, another option may be on the way. YouTube, the streaming online video service that is owned by Google, may soon add the option to rent movies.
For around $2 to $4 dollars, YouTube could allow you a totally online movie rental experience. Plans reportedly would allow customers full access to a movie for 24 hours for a set price. In addition …read more

YouTube Partners Up With Time Warner

August 19, 2009 by Mark Ellis  
Filed under Business News

YouTube Partners Up With Time Warner

The massively popular video service website YouTube has signed a deal with media company Time Warner Inc. that will allow YouTube to feature exclusive program clips from several of Time Warner’s cable networks. The move will allow YouTube to increase the number of clips beside which the website can sell advertising in an effort to become profitable.
 
Currently, many potential advertisers shy away from YouTube because of a fear of placing their ads alongside user-generated content, seeing as videos posted by everyday users could have inappropriate content or feature unprofessional production. By making a deal with Time Warner, YouTube can sell …read more

YouTube Advertising – Marketing Benefits

August 8, 2009 by Stephen Kersey  
Filed under Marketing

YouTube Advertising – Marketing Benefits

Google is making it easier than ever to advertise on YouTube. Marketers are starting to take note and many have reported very good success using YouTube advertising. Considering that YouTube gets 100 million visitors per month and considering that every minute YouTube gets 15 hours of content, it is an extremely powerful medium.
Google offers three types of YouTube advertising.
Marketing to users who are discovering videos
This is useful if you want to make it easier for users to find your videos on YouTube. This engine works a lot like Google AdWords. You can also pay to get your videos onto the …read more

YouTube May Soon Become Profitable

July 16, 2009 by Mark Ellis  
Filed under Business News

YouTube May Soon Become Profitable

Google purchased YouTube for $1.65 billion in 2006, but the internet search giant has struggled with its attempts to turn the mega-popular video-sharing website profitable. However, Google CFO Patrick Pichette stated today that he expects YouTube to finally bring in a profit despite overwhelming analyst opinions echoing the contrary.
 
YouTube has experienced a surge in branded advertisements as more and more advertisers opt to run their ads alongside related videos. Google credits this trend to YouTube’s growing prominence as a home page for consumers, its massive popularity, and its relevance to the younger generation, one of advertisement’s favored targets.
 
Analysts like Spencer …read more

Google, YouTube almost in the Clear

July 7, 2009 by Mark Ellis  
Filed under Business News

Google, YouTube almost in the Clear

Google seems to be a lightning rod for legal disputes nowadays, most recently coming into the legal limelight because of its ambitious book database project. However, Google, as well as its popular video-sharing website YouTube.com, have been absolved of several damages claims in several copyright infringement cases.
 
This ruling, however, only applies to U.S. damages claims, leaving the possibility wide open for foreign copyright holders to claim damages from Google.  Viacom Inc. had made a case earlier against Google for similar damage claims but the judge rules then as he ruled now, barring all claims.
 
Another door that is left wide open …read more

Video Instruction: Jobs In Social Media

June 17, 2009 by Darlene McDaniel  
Filed under Careers

Video Instruction: Jobs In Social Media

Jobs in Social Media is booming. Every day more and more people are connecting, meeting and supporting one another. The boom has increased to job boards dedicated to locating people interested in working in Social Media jobs as well as social media networking opportunities at Jobs in Social Media. Watch this short video clip about jobs that are being created for Social Media professionals.
Here is a list of Social Media sites you may want to check out: facebook, twitter, NING, linkedIn, Friendster, ecademy.com, orkut, plurk, MIXX, DIGG, youtube, ping.sg, nuffnang, twine, squidoo, stumbleupon, kindernet, expatfinder, getsatisfaction, techcrunch
If you are …read more

Hospitals Marketing via Twitter and YouTube

May 26, 2009 by Stephen Kersey  
Filed under Marketing

Hospitals Marketing via Twitter and YouTube

If you any type of surgery planned at a hospital, don’t be surprised if the hospital asked for your permission to broadcast your surgery over the internet. With more competition in the medical field, some hospitals are starting to utilize Web 2.0 type marketing tactics. In fact, hospitals are on Twitter tweeting during surgeries, posting videos of their surgeries on YouTube and connecting with others on Facebook.
One such hospital is Henry Ford Hospital in Detroit, Michigan. The hospital, which was founded by automobile legend Henry Ford in 1915, is using the latest in marketing technology. On Twitter, you can visit …read more

Disney’s Hulu Deal Hurts YouTube

April 30, 2009 by Allison Boyer  
Filed under Business News

Disney’s Hulu Deal Hurts YouTube

Disney’s new deal with Hulu to put their ABC shows on the site may hurt YouTube, which is owned by Google and has a revenue-sharing busines model, reports The Wall Street Journal. Google has felt pressure over the last several months to add better content to YouTube.
Disney’s deal with Hulu gives the site the right to distribute ABC’s content in exchange for a 30% stake in the company. Hulu already has deals with NBC and News Corp, which owns Fox. The deal with Disney further shows analysts that companies want more control over content distribution and involvement in the sites …read more

Sprite YouTube Series “Green Eyed World”

April 23, 2009 by Stephen Kersey  
Filed under Marketing

Sprite YouTube Series “Green Eyed World”

Coca-Cola’s Europe division for Sprite is delving deep into social media with an an interactive YouTube channel called Green Eyed World. In attempt to capitalize on the teenage market, this campaign features two very popular aspects of teenage life — social networking and music.
The YouTube series stars young pop singer Katie Vogel, tracking her life and career as she searches for fame, fortune and love in New York City. Vogel appears in weekly five-minute episodes. There will be five monthly “seasons” of Green Eyed World (May, June, August, October and December). In the months between the series, Vogel will …read more

YouTube Adds More TV Shows and Movies

April 16, 2009 by Stephen Kersey  
Filed under Business News

YouTube Adds More TV Shows and Movies

YouTube is making a move to add more full-length TV shows and movies to its website. Now available at YouTube.com/shows are a number of full-length options brought to you by a number of different studios including Lions Gate, CBS, National Geographic, Discovery and Sony.
While other video services on the internet have concentrated on full-length programs, YouTube has been known for its shorter, user uploaded videos. Google, the parent company of YouTube, obviously is looking at full-length programs as a way to bring more advertising potential to their wildly popular video website.
Google purchase YouTube in 2006 for a figure reported to …read more

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