By now, most businesses know that in order to have more reach, and improve their online marketing, it is necessary to become involved in social networking. It’s all part of reaching out to clients and customers, and making connections that attract people to their web sites and places of business. But what do customers do once they are there?
One thing that businesses can do is create their own social network. Social networking technology can help customers make connections with each other on a business web site. It can also make it easier for businesses to integrate their own social media …read more

If you use WordPress to manage your website, then there are many plugins that you can add which will enable you to integrate social media. By integrating social media, its will encourage your web visitors to interact with your website.
The purpose of integrating social media into your website is to allow your web visitors to share your website content on Twitter, Facebook or even Digg. By allowing them to share your content, this could build web traffic to your website and enhance your online presence.
Below are a few WordPress plugin that can help you integrate social media into your website:

TweetMeme: …read more

In developing a business website, a business owner should make sure to include specific components that can help increase web traffic and gain potential clients. Now there’s no secret ingredients that are magical and can make this happen overnight. It will take you, the business owner, investing time, effort, and marketing into your business website to make it successful.
So what are some good tips about specific components that you need to include in your website? Glad you asked because I have shared a starter list with you below:

Informational components

Homepage: make sure that your homepage communicates who you are, what …read more

Allowing your business to constantly evolve is a process that affects the programs you use to run your business. Although Web 2.0 has been around for a while, there are still new programs appearing on the scene and you can incorporate this technology into your business. Check out Go 2 Web 20 website options of software available to you.
For those who don’t know, the definition of Web 2.0 according to Tim Brady via O’Rielly Radar is…
the era when people have come to realize that it’s not the software that enables the web that matters so much as the services that …read more

Are you missing your market because your small business website isn’t mobile-friendly?  You see them everywhere – those 20-somethings wandering through life texting each other and viewing the web through miniature screens.
Many more consumers are using mobile devices to access the web.  Younger generations in particular are spending more and more time on iPhones and such.  But most web sites these days are meant for large screens.  So some small businesses are looking at the prospect of having to make their websites fit into a much smaller viewing space.
Of course, the opposite phenomenon is also playing out.  For those of …read more

Everyone wants to sell online these days.  But it takes more than great products and services to succeed with an online business.  So what do you need?  First, read this article from SCORE called Am I Ready to Sell Online? The article suggests that you must be mentally ready to deal with the realities of online sales, because they certainly are different from face-to-face sales.  And you must be able to create lots of top-quality content to draw people in.  The nuts and bolts of taking a business online take time, money, and creativity.
Here are 5 steps to getting your …read more

I was excited when the President’s new administration announced that their website Http://www.whitehouse.gov would play a big role. Here’s what it said:
One of the first changes is the White House’s new website, which will serve as a place for the President and his administration to connect with the rest of the nation and the world.
Awesome!
They’ve also opened the site up to search engines, for the very first time. Great step!
They promise more communication, transparency and participation. Sounds good, but their blog is not open for comments.
That’s right. Although you can fill out a form, commenting on their blog isn’t available.
Communication …read more