Your web site accessibility is important to your marketing strategy. You want to make sure that your site is easy to access, navigate, and read. That includes every page, advertisement, and article that you have on your site. Consumers should be able to read your site even if they don’t have the newest, greatest, fastest computer. Your site should load quickly and not be too graphics intensive.
While PDFs are easy to create with the right software, they aren’t generally considered easily accessible, due to the requirements to open them. For a form that needs to be filled out, they’re fine. …read more

One of the things I truly love about freelance writing is my ability to go shopping at 10 a.m. on a Tuesday morning, or maybe just after lunch on Thursday. If you haven’t guessed, I truly dislike traffic and hoards of folks in stores.
The news this morning is full of parking lot counts and interviews with harried shoppers who started at 4 in the morning! Four in the morning to get a widget on the cheap? Not my style. Not even for a real bargain on a book – not me.
But, it is the day after Thanksgiving and along with …read more

Freelance Switch has a good post called: The Power of the Pre-Write: 5 Things to Do Before You Create Your Freelance Business Website. While I don’t much like the term, pre-write, the planning the article suggests makes sense, and the tips can be used to tune up your website as well as getting ready to create one.
My favorite sentence is “Make sure to inject keywords—but not to overdo it” under Get Noticed. Since you’re selling yourself as a writer, writing clearly is probably the most important thing you can do. Forcing keywords into any block of text may get you …read more

As many of you know, I firmly believe every single writer ought to have their very own website. It’s a perfect way to promote yourself and the kind of work you do. It’s cheap these days and, even without and coding skills, possible to do yourself. It’s also fairly cheap to hire someone to do it for you.
That said, you’ve got to focus on your potential clients as your putting your site together. Sure, you’re talking about you… but the potential client has a problem they are trying to solve. You want your site to demonstrate that you can …read more