Recently, the social media monitoring tool, Techrigy, was acquired by Alterian. According to Alterian,
“Social media monitoring and analytics are a complex challenge. Social media and Web 2.0 applications are developing and changing so rapidly that only those companies that can combine an understanding of social media with a solid history in marketing analytics will succeed in this fast emerging space,” said David Eldridge, Chief Executive Officer of Alterian. “By combining Alterian’s platform with Techrigy’s SM2 technology, marketers now have a complete, easy and practical solution to understand the complete view of their customers and take action to use this to build …read more

With today being May Day, I decided to share business tools that could help you get to your pay day. I am sharing these tools as a way of providing business owners with suggested tools to help you run your business proficiently. The tools that will be suggested for you will cover a variety of topics and will help you streamline your business processes.
For those of you who don’t know, May Day is May 1st and actually is the host to many international celebrations. One of which is the International Workers’ Day which pertains to the the establishment of the …read more

Taking your business to the next level using Facebook tools/applications is something that business owners should add to their business plan. Facebook has tools/applications such as fan pages and profiles that will allow you as a business owner to enhance your online presence using their Web 2.0 tools.
Just keep in mind that as you grow your presence on Facebook how you will use Facebook applications. Below are some questions that you need to answer in order to determine how you will  use Facebook.

Will you incorporate your personal environment in with your business presence?
What Facebook application do you need to use (poking …read more

Allowing your business to constantly evolve is a process that affects the programs you use to run your business. Although Web 2.0 has been around for a while, there are still new programs appearing on the scene and you can incorporate this technology into your business. Check out Go 2 Web 20 website options of software available to you.
For those who don’t know, the definition of Web 2.0 according to Tim Brady via O’Rielly Radar is…
the era when people have come to realize that it’s not the software that enables the web that matters so much as the services that …read more

I don’t know who Nancy Pelosi and the House of Representatives have doing they’re public relations, but did you catch her YouTube video which was created to kick off the House’s new YouTube Hub?
Here’s the video, just in case you missed it.

I feel bad for the Speaker of the House. A Rick Roll? Really?
It’s so old – and got even older after Macy’s tried to do the same thing at their 2008 annual Thanksgiving Day parade.
Nancy, if this was your (or your PR people’s) idea to look cool, hip and with the times, you’ve made a big mistake.
The Speaker …read more

Media used to be a solid thing: newspapers, TV, radio.
Now, with the Internet, and Web 2.0, it’s all beginning to blur. I’ve seen it. You’vve seen it. And now, someone has quantified it.
Ketchum and the University of Southern California Annenberg Strategic Public Relations Center recently released thier survey results which says that media isn’t quite as solid as it used to be. And because of it, target markets are fragmenting.
Shannon Nelson (the other great PR Shannon, who happens to be from Pierce Mattie) tells us that education and creativity is key in helping PR firms and their clients reach these …read more

I know some might argue with this, but I think social media is a PR tool. One, that when used correctly, can really create brand awareness and publicity.
JeanAnn VanKrevelen recently listed her 2009 predictions for social media, and I agree that the ones she has highlighted make sense.
I also think it will be used by journalists to monitor trends and hot news stories. That means that a savvy public relations professional will also be monitoring social media to find the trends and lead the trends as the experts to the media.
Plus social media is cost effective, so it’s obvious to …read more

There’s been a lot of chatter this weekend about how many PR agencies are closing their doors, or at least cutting their staff.
Many are pointing to the economy, but I have an additional answer: social media.

As I wrote last week, many PR people are still doing public relations they way the learned it in college or from their first mentor.
That’s wrong. Here’s why?
A recent study from the Society of New Communication Research showed that 57 percent of respondents feel social media tools are becoming more valuable. They pointed to the fact that  consumers are using them more and more as …read more