What do you want to read? I’ve been looking at how you all get to Bizzia Marketing. You want to know how to write a good e-mail signature. Or advertise on Bing. But I’m sure there must be much, much more.
Of course, I know what topics interest me. What I’m personally reading about, tweeting, and hearing people discuss. Yet I’m not hearing enough from YOU.
What are you interested in? What marketing topics are you looking for? Do we provide a good mix for you? Is it interesting? Does it give you something to think about?
We’re always open for improvement. What …read more

You have probably heard the saying, “Build a better mousetrap and the world will beat a path to your door.”  I have always disliked this saying, because it’s not true.
Many small business people think they can create a great product, get funding, and start producing that product, and everyone in the world will flock to their business to get that product.  It’s not going to happen.  The “better mousetrap myth” ignores one concept: you have to tall people about your mousetrap so they know where to find you.  Even more, you have to convince them they want that mousetrap, need …read more

“It’s better to be thought dumb, than to open ones mouth and remove all doubt.”
The first time I heard this quote I was a teenager and my mother said it to me. At this point, I can’t remember the context, but I have never forgotten the quote. It took me years of course, to understand the meaning of the quote. I get it now!
Better for people to think you are an idiot (my interpretation), than to open your mouth and prove they were correct in their assessment of you. So what?
So, when you walk into an interview, it …read more