Music Marketers: Consider Twitter

If you market music in any shape or form, a recent study by NPD Group shows that you should definitely consider Twitter for your next marketing campaign.
The numbers are actually quit staggering. According to the NPD Group survey, 34% of Twitter users have bought digital music recently compared to only 16% of non-Twitter users. 41% of Twitter users have listened to online radio, while the non-Twitter number is only 22%.
Additionally, 39% of Twitter users have watched online music videos recently compared to 25% of non-Twitter users. One third of Twitter users have bought a CD recently, while less than one …read more