There has been a big surge in companies using Twitter to promote their businesses. It’s easy to jump on the latest trend in hopes that you can draw new customers in ever bigger numbers. But how many businesses are actually seeing results from Twitter? And how many studied the audience before starting a marketing campaign?
My guess? Too few. Every company that creates a presence on Twitter should take some time out at first. You need to watch how people interact with each other, how they use the service and what they are really there for. And you need to learn …read more

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