While the global economy is still in the recovery process, Timberland isn’t being bashful about their new marketing campaign. In fact, the maker of premium-quality footwear is launching one of the most innovative marketing campaigns of 2009.
To connect with young consumers who live in the city, Timberland is going all out. Including in their marketing campaign are iPhone applications, iPhone games, branded Hulu videos, interactive billboards, customized radio stations on Pandora and reverse sidewalk graffiti. Additionally, Timberland will partner with trendy magazines and blogs.
“This combination of social and digital media,” said Jim Davey of Timberland, “combined with innovative advertising and …read more

Timberland, the maker of outdoor wear, has decided to stay put in Stratham, New Hampshire. Since the beginning of 2008, Timberland was searching for a new home. When all was said and done, the company decided to stay. This news was first reported by Foster’s Daily Democrat.
One of the places that was the city of Portsmouth. However, Timberland will stay and work with their current building and try to update their facilities. The company has been located in Stratham for about 15 years.
Originally founded in Boston in 1952, Timberland is mostly known for their boots. Known as Timmies, Timbs or …read more

The Business Coalition for Innovative Climate and Energy Policy (BICEP) announced today that three new members would be joining this organization, which was started four months ago by Ceres. Joining founding companies Timberland, Nike, Sun Microsystems, Starbucks, and Levi Strauss are Gap, eBay, and Symantec.
The new members were introduced at a business breakfast and policy forum, hosted by Ceres at the Willard Hotel in Washington, D.C. The group hopes that by joining forces, they’ll have a louder voice in calling for strong U.S. climate and energy policies over the next year. EPA administrator Lisa Jackson opened the forum today, saying,
“Leadership …read more

Stonyfield Farm CE-Yo Gary Hirshberg built one of the most successful socially and environmentally responsible organic yogurt companies. His latest contribution to the world of green business is Stirring it Up: How to Make Money and Save the World, a call to action to business leaders “to realize their power to effect change in the marketplace—’the power of one’—while proving that environmental commitment makes for a healthier planet and a healthier bottom line.”
Hirshberg uses his 25 years’ experience growing Stonyfield Farm as well as the examples of like-minded companies, such as Newman’s Own, Patagonia, Wal-Mart and Timberland, …read more

The US Environmental Protection Agency has a program called the Green Power Partnership which recognizes the top green power purchasers in the nation. The Green Power Leadership Awards for Purchasers recognizes exceptional achievement among EPA Green Power Partners in three categories:

Green Power Partner of the Year: Recognizes Partners who distinguish themselves through their purchase, leadership, overall strategy, and impact on the green power market.
On-site Generation: Recognizes Partners who distinguish themselves using on-site renewable energy applications, including, but not limited to, solar photovoltaic (PV) or wind energy projects.
Green Power Purchase: Recognizes Partners who distinguish themselves through purchases of green power from …read more

Consumer Reports Shopsmart released its top picks for companies that are making employees, charities and the environment top priorities. I have to say that I’m a fan of many companies that made it to the list.
Shopsmart has picked Ben & Jerry’s, yum, for the company’s continuing support of local community projects and manufacturing methods which focus on reducing waste and carbon dioxide.
Also, Clif Bar for being certified organic and taking its packaging seriously with recycled content and no shrink-wrap. And Stonyfield Farms, one of my favorite companies, for their tasty 100% organic yogurt that supports family farm operations. Stonyfield is …read more