Do you know who your target market is? If your answer is: men, or women, or everyone under 40, or worse yet, you just don’t know… you have some work to do. The more you can learn about the demographic of the market who is looking for the exact product or service your small business is offering, the more success you will have marketing to them.

Ask yourself, “Who needs my product or service?” Picture them in your head. When you get a good visual, write it down. Write down the details of the person you are marketing to. If the …read more

Media used to be a solid thing: newspapers, TV, radio.
Now, with the Internet, and Web 2.0, it’s all beginning to blur. I’ve seen it. You’vve seen it. And now, someone has quantified it.
Ketchum and the University of Southern California Annenberg Strategic Public Relations Center recently released thier survey results which says that media isn’t quite as solid as it used to be. And because of it, target markets are fragmenting.
Shannon Nelson (the other great PR Shannon, who happens to be from Pierce Mattie) tells us that education and creativity is key in helping PR firms and their clients reach these …read more

The basis of any PR campaign, no matter what tool you use, is to identify your target audience, right?
Then what the heck is going on with the folks on Facebook?
I don’t know if you are experiencing this, but I’m getting a lot of invites to events promoted on Facebook from my ‘friends.’ The problem is that they are just blindly emailing all their Facebook pals their promotion, whether they are in the target market or not.
For example, I’ve gotten invitations to events and classes where I will learn:

to find true love in 2009 (I’m happily married)
the strategies to keep the …read more