Small business owners wear many hats. They have to be chief company officers, project managers, lead generators and much more. When budgets are tight, it can be hard to find the money to hire a quality copywriter. And if you’re going to promote your business, you need good copywriting. Many small businesses just slap some copy into an ad or brochure and call it good. But with the right copy, you can garner a lot more attention and sales for your business.
And that’s where Kick-ass Copywriting in 10 Easy Steps by Susan Gunelius comes in. Step-by-step, Gunelius shows you how …read more

Susan Gunelius, one of my peer bloggers here at b5media.com, has released her new book, Harry Potter – The Story of a Global Busines Phenomenon (currently available in U.K. bookstores). Susan has been working on her new book release for quite some time, and the wait will prove to be very worthwhile for her.

“A comprehensive look at the marketing around the Harry Potter franchise – and what steps J.K. Rowling and her team of publishers and marketers took to make Harry Potter into a worldwide phenomenon.” John Laughbaum, Vice President, Channel Marketing and Sales Development, Aflac Incorporated
Please help support our …read more

Alright, I know. Blogging may not be a **wow** marketing strategy for some of you. But, for those who are starting new businesses, or are new to the idea of blogging, starting a blog writing about your business may be the ideal marketing strategy you need to get things started.
Although there are tons of information available on the internet about blogging, what I’d like to submit to you is how blogging can be a source of referrals for your business, whether you are blogging on your own business or you are a corporate blogger.
Instead of regurgitating information that is …read more

by Guest Poster: Susan Gunelius
Today I am featuring a guest poster whom I have had the pleasure of working with for only a short while. She is one of my fellow bloggers here at b5media and is also a peer blogger of mine over at Know More Media. A very detailed and thorough writer, Susan Gunelius brings a fresh, innovative voice to the world of branding and marketing and keeps readers’ attention by weaving her own insights and opinions into the principles of marketing. Although Susan is a very busy blogger, author, writer and mom (to triplets!), she took time …read more