When you first startup a business, one of the things that a business owner must implement is marketing. Having a strong marketing plan can help a business thrive in today’s economy.
To develop a strong marketing plan for a startup, below are some of the things that should be included by the business owner using the acronym S.T.E.A.D.Y.:

Strategy. Start with a strategy of how you will market your business.
Timing. Make sure that you time your marketing campaign so that it connects at the right time and the right way with your target market.
Evaluate. Build-in a way to evaluate your marketing efforts …read more

What do you get when you cross the recession and unemployment? Many people creating startup businesses to bit the recession and unemployment statistics. In today’s economy, one of the solutions that many have found is to start their own business to make ends meet.
So to help you if you are a new business startup, I want to share a few things that you should keep in mind as you develop your business. Remember this is a starter list:

Research the industry that you want to start you business in.
Develop a strategic business plan that includes room for growth.
Take time to determine …read more

We often look at titans of business and wonder how they got to where they are today. And, indeed, it really is interesting when you begin to look at entrepreneurs and study them. For the most part, many entrepreneurs started out as surprisingly…ordinary…people. OnStartups offers these 12 interesting facts about entrepreneurs:

The average median age of company founders when they started their current company is 40.
95.1% have bachelor degrees, and 47% have advanced degrees.
Less than 1% have extremely rich or extremely poor backgrounds. They are mostly somewhere in the middle.
15.2% have siblings that started a business previously.
69.9% are married when they …read more

As a business owner, one of things that you can do to help new business owners is leading by example. This means that you coach or mentor them to excel in business as they go through the startup process. Through your coaching or mentoring, the startup business owner should be able to strengthen areas in their business where they are weak. You can help them identity these areas and develop a plan of improvement.
Helping a new business owner through your own business example is a good way of finding a potential partner in business or sub-contractor who could make a …read more

In the previous article entitled “Passion to a Business, Can You Do It?“, I shared a video and thoughts about how you could take your ideas or passions and create your own business. In this article, I wanted to share how you can build on your initial momentum to continue having success in your business.
As you go through the start-up phase of your business, you may run into roadblocks that may cause you to have business issues. Don’t give up! Surround yourself with people who can help you get past the roadblocks. Seek out successful people that you can learn …read more

Being able to start your own business in today’s economy is an adventure that many have chosen to take in order to become free from working for others. Yet, in some cases, you may find that you have to continue working your daytime job in order to have steady income.
Thus moonlighting comes into play which Webster.com defines as “to hold a second job in addition to a regular one“. When you have a daytime job, it is important that you keep your prospective about what’s important. Which means that “daylighting” something that you should prohibit yourself from doing. Just …read more