Small Businesses Stick to Marketing Basics

Small business owners are sticking to the “tried and true” marketing strategies in this tough economic year.  An October 2008 Small Business Marketing Outlook report by Adology shows that small businesses continue to be optimistic about marketing, but that they are not venturing out into new marketing efforts.
According to the Adology survey, small businesses say they will spend money for online advertising (69%), Yellow Pages (54%), newspapers (51%), and direct mail (51%).  This is pretty typical, standard marketing; nothing new and exciting here.  Even online marketing has been around for almost 15 years.
Top of the list. Most small businesses …read more