Do You Write for Scanners?

Do you write for scanners? No, not computer scanners…I’m talking about the kind of reader who doesn’t actually read an article, most of the time. I haven’t seen any official studies done on it, but I’m willing to bet that 90% or more of Internet readers scan articles quickly – and then maybe read them. I do it. You probably do it too.
So how can you make your blog post, article, or other piece of writing easier to scan? Use these tips:

Bold-face the things that are most important.
Use headings for longer pieces.
Add bullet points or numbered lists.
Use pictures.
Break up huge …read more