Robert Cialdini is most known for his popular book, The Psychology of Influence and Persuasion. According to Dr. Cialdini, when influence is employed correctly, it efficiently moves people in positive directions. Those who wish to create and sustain positive change in others need to understand how the influence process works.
Here is a list of his Six Weapons of Influence:

Reciprocity – This principle basically defines the human need and tendency to want to give something back when something is received. People tend to return a favor.

Commitment and Consistency – If people commit, orally or in writing, to an idea or goal, …read more

What are Principles of Influence and Persuasion? Before I answer my own question, let me share that I will be discussing these principles throughout the month of February. This is a short month, but there is a lot of good stuff you can take from these principles to help in your job search, on the job, and in your life.
Robert Cialdini is most known for his popular book, The Psychology of Influence and Persuasion. According to Dr. Cialdini, when influence is employed correctly, it efficiently moves people in positive directions. Those who wish to …read more