Studies have shown that more and more retirees and laid off older workers are buying small franchises. For baby boomers who have an entrepreneurial streak, this seems like a good option. The U.S. has more than 850,000 franchised businesses.
Starting your own business is not easy in any economy. But it’s tougher now during the recession. Franchise businesses offer the opportunity to own a businesses that is bolstered by an successful business plan, established brand name, training program, advertising and marketing.
Though owning a franchise isn’t simple, it may be a workable option for older workers who have been laid off and …read more

Do you think that marketing your electronic products and high-tech toys to the over-50 crowd is a waste of time? Think again. A recent study by Horowitz Associates for “Retirement Living” magazine shows that the 50+ population is well on its way when it comes to having digital TV services in the home.

According to the study, two thirds (65%) heads of household 50+ report having some sort of digital TV service (digital cable, satellite, or FiOS/U-verse). Six in ten (59%) have broadband at home. Currently, two out of ten households headed by a 50+ adult have a 3-service (TV, Internet, …read more