Following a $100 million investment in a global advertising campaign, Internet search giant Yahoo has recently unveiled a new and improved web portal in an attempt to attract more traffic and revenue. Yahoo’s upgraded web portal incorporates many new features that will hopefully increase interest in Yahoo’s website as a homepage.
One of the new features of Yahoo’s web portal allows users to embed third-party web services into their individual portals, letting users access their Facebook and Hotmail accounts directly from their Yahoo homepage. The move comes as Yahoo continues to struggle with profitability despite the fact that Yahoo.com is the …read more

Google and Yahoo both dominate their respective niches of online advertisement: while Google is the undisputed leader in search advertising, Yahoo has had a significant lead as far as display ads go, which are banners and other colorful ads. However, Google, has unveiled its proposed counterpart to Yahoo’s display ad dominance, the Doubleclick Ad Exchange.
 
This new technology would change the way that advertisers put display ads on websites for the better, making it easier to buy and sell ad space and to control who sees their ads. Advertisers would also have greater control over where and when their ads are …read more

For a long while now, Microsoft has tried to acquire Yahoo’s help in an attempt to take on Google in the search engine market. After rebuffing numerous times, Yahoo apparently is about to join a search engine related agreement with Microsoft. This news comes courtesy of an Associated Press report which cites an inside source.
Reportedly, Microsoft and Yahoo would split ad revenue generated by searches. Microsoft will be in charge of technology and Yahoo will be in charge of sales. The percentage split each company will receive hasn’t been released.
According to the Associated Press, Yahoo could make the announcement of …read more

A spokesperson for AOL has revealed that the internet company could soon be facing a slew of job cuts after a review of the company’s finances. The news came at a companywide meeting from AOL’s CEO Tim Armstrong, who warned employees to be prepared for the worst pending AOL’s financial evaluation. 
 
Armstrong’s comments point to problems within the company, essentially underlining the AOL’s needs to cut costs as the economic crisis continues to take its toll on businesses around the world. The company’s spokesperson did not reveal exactly how many jobs were in danger.
 
AOL is a subsidiary of Time Warner Inc. …read more

Search engine giant Yahoo! Inc. has released third-quarter results that show that the company has not managed to exceed analyst expectations. Yahoo blames its underperformance on a general slowdown in advertisement spending on its websites, cutting into its revenue and resulting in a 3.9 percent fall in the value of its stocks.
 
While analyst expectations had Yahoo taking in about $1.56 billion in revenue for this quarter, Yahoo actually projects a $1.45 to $1.55 billion revenue intake. A reduction in online ad spending and stiff competition from Google do not bode well for Yahoo’s future, creating the possibility for even slower …read more

As you use popular search engines, you may notice that the online advertisements start to, for lack of a better phrase, read your mind. However, these advertisements are part of a widespread marketing tactic that aims to collect internet users’ search information and then direct ads to users based on their most frequent searches.
 
Today, though, the online advertisement industry is expected to announce a set of reforms and guidelines for their practice of what some internet users have seen as invasions of privacy. Apparently, users will be able to decide to not participate in what is called behavioral advertising in …read more

In 2008, Yahoo turned down a Microsoft takeover that had a price tag of more than $47 billion. Although the two sides haven’t had meaningful conversations recently, Microsoft recently said that they are still interested in buying at least a part of Yahoo.
The person behind the comments was Steve Ballmer, the CEO of Microsoft. According to multiple reports, Ballmer is interested in acquiring Yahoo’s search traffic. While Yahoo and Microsoft trail Google in the search engine market, Microsoft continues to believe that they could compete with Google if they get help from Yahoo’s massive search engine traffic.
Despite many millions of …read more