If you are interested in SEO training, consider going to SES (Search Engine Strategies) Chicago 2009. The training will take place on the final two days of the conference on Dec. 10 and Dec. 11. In addition to SEO training, there will be workshops for search engine marketing.
“In addition to our exciting keynoters and other speakers at SES Chicago,” said Matt McGowan of Incisive Media, “we’ve lined up workshop trainers who have been in the industry since its beginning and have acquired a wealth of best practice expertise.”
SES Chicago is geared to help marketers — from novice marketers to experienced …read more

When you are marketing via search engines — such as Google AdWords — one underrated aspect of the marketing campaign is the landing page. By definition, the landing page is the webpage that the surfer will see once they click on the search engine advertisement. That webpage should contain a number of items.
Here’s a list you should double check when creating search engine landing pages:
An easy-to-complete form
Once you have the user on your landing page, you want to get information from that user as quickly as possible. An easy-to-complete form is the way to get that information right away.
Quick and …read more

According to the latest five year forecast by Forrester, search engine marketing could generate more than $31 billion by 2014. Compared to 2009, that represents more than a 100% growth in search engine marketing.
In all, Forrester project interactive marketing to reach nearly $55 billion by 2014. The other major interactive marketing areas are projected to be display advertising ($17 billion), social media marketing ($3 billion), email marketing ($2 billion) and mobile marketing ($1.3 billion).
Compared to 2009, the biggest percentage growth is projected to be in social media marketing — which is projected to experience more than a 400% growth. Mobile …read more

Yesterday, we went on an adventure to learn how to advertise on Bing. Today, we’ll take a closer look.
If you advertised on MSN Search or Live (or even Google Adwords, for that matter), marketing on Bing should be a breeze for you. In fact, it’s almost exactly the same.
Some Bing marketing features that should be noted:

There is a tool that allows you to import campaigns from Google or Yahoo. With a few clicks, you can transfer over your entire marketing campaign — or at least copy it.

To start out with, Microsoft asks for only five dollars. The controls on your …read more