QualitativeWhen implementing a social media strategy plan, remember to include a way to measure your efforts. It’s important that you understand your return on investment (ROI) for your social media efforts so that you will know what’s working and what’s not working.
Generating a social media ROI report should include specific components. To help identify what these components should be, I have included below a few suggestions from an article entitled, “How to Measure Social Media ROI for Business“.

Qualitative: Measure ROI for conversations

Are we currently part of conversations about our product/industry?
How are we currently talked about versus our competitors?

Quantitative: Measure actions

AideRSS
Google …read more

As a project manager, I am always concerned about the return on investment (ROI) when managing a project. The basic idea behind ROI is the financial rewards or payoff for a specific product or project that you may have undertaken. When evaluating a product or project, I take into account the future benefits of a successful product or project during the early stages.
According to Jack and Patti Phillips (who shared via Inc.com/Office & Operations section: Think ROI at the Beginning of a Project), “Walking into a project with ROI in mind will ensure the project delivers.” Keeping ROI in focus …read more

CIO magazine seems to think that comparing TCO (total cost of ownership) and ROI measures reflects on the maturity of a company:
“When you think TCO you don’t see IT as a business driver or an asset that can increase revenue, profit or customer value,” says Anthony Giannino, a consultant at Cornerstone Solutions , a value-added reseller in Chicago. Giannino was CIO at pharmaceutical distributor Alliance Wholesale from 2002 to 2007.
TCO seems to be a way to compare alternative technology projects whose scope is the same. I heard a lot of this in the selling of hardware because the comparisons of …read more