What are Principles of Influence and Persuasion? Before I answer my own question, let me share that I will be discussing these principles throughout the month of February. This is a short month, but there is a lot of good stuff you can take from these principles to help in your job search, on the job, and in your life.
Robert Cialdini is most known for his popular book, The Psychology of Influence and Persuasion. According to Dr. Cialdini, when influence is employed correctly, it efficiently moves people in positive directions. Those who wish to …read more

People do business with people they like. “People are easily persuaded by other people that they like. Robert Cialdini cites the marketing of Tupperware in what might now be called viral marketing.” People were more likely to buy if they liked the person selling it to them. If this statement is true, than it is VERY important for you as a jobseeker to be likable – you are the product.

If a hiring manager has two qualified candidates, 90%-100% of the time, they will select the person they connected with in the interview. Typically, the person they liked best.
Here are a …read more