Just How Valuable is an Endorsement?

I had to scramble for a copy of the Kennedy family tree yesterday — I was trying to figure which Kennedy was endorsing which candidate, and I don’t always remember which one is which some days. I read an endorsement for Hillary Clinton by Kathleen Kennedy Townsend and couldn’t manage to place her. Wikipedia came to my rescue: in addition to being a past lieutenant governor of Maryland, Townsend is Robert F. Kennedy’s oldest child.
Beyond trying to remember which Kennedy was which, I’ve been spending some time trying to figure out just how much endorsements are worth. There are celebrity …read more