Cigarette Marketing Results in Lawsuit

The cigarette industry has gotten a lot of heat as of late in regards to their marketing practices. According to Bloomberg.com, Altria Group and Reynolds American have been sued due to the marketing of “light” and “ultra light” cigarettes.
The lawsuit claims that the claims that these “light” cigarettes were fraudulent. The suit, which was filed on behalf of cigarette smokers in the state of Tennessee, hopes to garner class-action status.
Court papers filed by the plaintiffs in the city of Nashville had this to say: “Their marketing, which emphasized reductions in tar and nicotine, was false and misleading.”
Altria Group, which formerly …read more