Relationship Capital represents the quality of your behaviors, traits and interactions over a period of time. It is a direct reflection of your character as experienced by those who know you and can testify to your qualities. Relationship Capital is to be merited as that which is portable and defining, transmitting the value of your worth in the marketplace.
Relationship Capital is measured by the people you are connected to (your network) and your reputation. So Your Network + Your Reputation = Your Relationship Capital. How you manage the variables within this equation will determine the value of the relationships.
I am …read more

There are so many web sites and blogs and forums and social networks out there that it’s just plain hard to keep track of everything that’s being said about your business. You can try to keep up, but after a while it just gets overwhelming. Before you know it, your RSS reader has 1000 unread messages. Who has time to slog through all of that information just to see if someone’s talking about you?

Here are a few easy ways to monitor what’s being said about you online.
1. Monitor your business name on Twitter.
Now that Twitter’s search is up and running, …read more

Many companies are watching what’s being said about them online. Social networking has made it much easier for them to find references from dissatisfied customers — and even given them opportunities to resolve any issues. Those interactions are hopefully part of a detailed marketing plan.
Having employees dedicated to navigating and monitoring social media is a great idea. Make sure they know how your company should be represented. What about your other employees? Are they aware of how their actions can affect your company?
According to Deloitte’s 2009 Ethics & Workplace Survey, 74% of workers surveyed believe it is easy to …read more

Stealing someone’s identity to defraud someone is a serious criminal offence.
Borrowing someone’s identity to take the piss out of them, as the Brits would say, is a time-tested satirical technique.
The skewerer gets props for cleverness. But the one who is skewered often also gains visibility, possibly a wider audience, and kudos for having a sense of humor (if they don’t go ballastic and launch a legal nuclear strike).
Author, blogger and long-time tech industry marketing communications savant Shel Israel has been mercilessly mocked by video blogger Loren Feldman. Israel is doing a series of video reports about social media measurement, and …read more