More and more journalists are considering press release emails spam.
At least that’s what one reporter – Josh Bernoff of Forrester’s Groundswell – feels about his own recent emails.
In his recent blog post, he names three PR ‘firms’ that have sent him emails in the past few days. He’s upset, and rightly so, since these three release have not targeted him. The sender simply sent an email out to as many journalists as possible.
I discussed a bit about targeting last month, but it seems some haven’t heeded my warning.
So let’s get a bit deeper.
Reporters want your news, if it’s what they …read more

The difference between a good pitch and a bad pitch is all in the execution.
The pitches that are used are the ones that are newsworthy, media-friendly and arrive at opportune times. All three working together gives a PR person the best chance of media coverage and publicity.
Other tips for creating a good pitch and avoiding bad pitches include:
* Forming lasting relationships with the media can be more effective than sending a non-targeted email pitch to an editor or reporter who has never heard of you. These emails are often treated as spam and discarded by the media. It’s not enough …read more