I didn’t want to leave out a few posts that I came across recently, so I’m going ahead and posting these for you, even though they’re later in the day than normal. There was a lot of conversation over the weekend about the BlogWorld Expo, with some good information coming out of that. Try searching #bwe09 on Twitter if you missed it.
3 Ways for Businesses to Take Full Advantage of Facebook
Here’s a great listing of three different ways you can use Facebook for your business. John gives some good ideas on how to make the best of your Facebook experience.
Internet …read more

Here we are once again, headed into a new week. What’s on your agenda for the next several days? I hope you’ve had a chance to read about the newly updated FTC guidelines for advertising. If you give away free products or services in return for reviews or endorsements (or pay for such services), the new rules will affect you. While it doesn’t go into affect until December 1st, it can impact you — so check it out before the holiday craziness makes you forget about it.
This past week I’ve seen a lot of posts about the new guidelines and …read more

It’s time for recommended reads again. There are some good sites to read this week. We’re even including a little bit of controversy just to spice up your Monday morning. Actually, you can learn some great lessons about criticism and how you can respond to it. See the linked posts below. Enjoy!
3 Reasons to Use Twistory for Business
I hadn’t heard of twistory before this. I can see its usefulness, though, if you are a visual person. You can see your Twitter activity on your calendar. Even better, you can combine team member tweets and see your coverage, or how engaged …read more

Today is Labor Day for my US readers. If you have the day off, enjoy the unofficial end to summer. And if you sit down to relax and read a bit, check out some of the posts I have run across this week. As always, if you see some fabulous reading, please share in the comments.

Where’s Your Fortune Cookie Moment?
I love this. Not only does John mention one of my favorite stores (REI), he shares a great marketing practice. Who wouldn’t love to find an unexpected — and pleasant — surprise when buying something new? And it hopefully makes you …read more

We have some more great reads for you again today. I am loving some of the inspiration I have found. We all need a kick in the pants, a bit of motivation sometimes. I need to get back to my marketing plan and do some tweaks. What about you? What’s motivating you this week? What have you read that you can’t wait to implement?

What’s So Scary About Marketing Strategy?
To have an effective marketing strategy, you have to know who you are and how you’re different from others. You have to put yourself on the line. “…a marketing strategy should scare …read more

I have to say that there are some really great reads out there this week. I’ve been pushed, prodded, and cajoled into thinking about brands, social media, hiring, content, and fear. It’s shaping up to be a fabulous week. As always, if you see a great marketing article, please let me know in the comments.

Create Vocal Brand Advocates
In this article, Susan Gunelius talks about the seven steps of advertising success. Sometimes you don’t get an immediate sale from your advertising and marketing, but you can create awareness and build your brand.
Fear
David Meerman Scott talks about fear of marketing on the …read more

Once again I get the good fortune of running across some articles that I just couldn’t wait to share with you. As I mentioned last week, I still have a lot of books on my to-read list. Unfortunately, I haven’t gotten as far with them as I’d like. But I’m always open to adding more to the list for future reads, so if you have read something that made you take notice, I’d love to hear about it.
image: morgueFile

Monty Python & the Meaning of WOM (Word of Mouth)
Here’s an interesting post from the Zócalo Group. Who doesn’t love Monty Python? …read more

It’s been a little while since I made you a list of what I’ve been reading recently. In addition to reading blogs, i’ve been spending time at the bookstore and library. I’m currently reading a couple of books by Seth Godin, Blink by Malcolm Gladwell, Kick-Ass Copywriting in 10 Easy Steps by Susan Gunelius, Duct Tape Marketing by John Jantsch and am thinking about Punk Marketing, Your Marketing Sucks, and Made to Stick. Yes, my reading list is really long right now. What about yours?

And here’s what I’ve been reading online. I hope you find something interesting. And you’ve found …read more

I get a lot of inspiration from reading news, books, and other blogs. Sometimes just the simplest blurb will get me thinking in a totally new direction. I love it when that happens. What inspires you?
Here’s what I am reading this week. Things that make me think. If you run across any great articles this week, please pass them along. And if there’s a blog I shouldn’t go another day without reading, let me know. What are your favorite marketing reads?

The Confusion
Seth Godin talks about confusing internal biochemistry with external events, and it makes for an interesting read. And it …read more

Last weekend I made a short list of interesting writing that you should be reading. Along those lines, I’d like to offer you some more this week. Again, I’d love to hear what you’ve enjoyed reading recently.

Mommybloggings Part Deux: The marketers are here to stay. Are we?
If your audience includes moms, you might be interested in Liz’s take on mom bloggers and marketers. The debate isn’t over yet.
7 Signs Your Marketing May Need to Evolve
Are some of your practices outdated? John tells you how to improve and update your marketing strategies.
Five Ways to Persuade Like a Silver-Tongued Trial Lawyer
Just the …read more