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NATIONAL SMALL BUSINESS WEEK 5: Trust = Loyalty = Growth

April 25, 2008 by ren  
Filed under Corporate Finance

NATIONAL SMALL BUSINESS WEEK 5:  Trust  =  Loyalty  =  Growth

In the 2008 edition of the annual Reader’s Digest Trusted Brand Survey (since 1999), the top trusted brands in Asia have maintained their position in the list for the past 10 years of the Survey  –showing customer loyalty to the brand.  These brands have also sustained their growth through the years.

How do you create TRUST?
Bridget Wright of Biz Chicks Rule (http://www.bizchicksrule.com/), writing a guest post in Slacker Manager of Phil Gerbyshak & David Zinger, shows one way:
By over-delivering your services.
Become totally consumed with the idea of customer service and stop focusing on the bottom line and desired profits. Trust me, …read more


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