Have Social Media in Your PR Policies

Chris Brogan recently told the story of a company who after a direct mail piece was delivered, their targeted market began discussing online.
It’s a great story about the power of social media and it’s effect on communications.
But reading this has made me realize, like all communication tools, there must be policies in place to assure that the ’slippery slope’ would never happen in the first place. This is especially true since a recent survey from PRWeek show that only 29 percent of CEOs believe that social media is important and useful in marketing.
PR policies? Really? Yes, really.
Just as you would …read more