Why Features Are As Important as Benefits

Features vs. Benefits. You’ve probably heard that phrase plenty of times. When planning your marketing, you should always tell the customer how your product or service benefits them. And it’s true that people are more likely to buy something if they see how it will help them, how it applies to their life, their needs.
But some of us also like to research and compare. It’s a little harder to compare benefits of products than it is features. Benefits appeal to emotions. Features are more quantifiable. And for those of us who like numbers and comparisons and concrete info, we want …read more