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Monday, November 9th, 2009

What Do Your Customers Think? Ask Them!

May 23, 2009 by Jean Murray  
Filed under Small Business

What Do Your Customers Think? Ask Them!

A business owner asked me about a new product she was considering selling, something that current customers as well as new ones might want.  She said, “What do you think?  Will my customers like this?”  I’m the wrong person to be asking.  She needs to ask her customers, since they are the ones doing the buying.
Asking customers can help you improve your small business in a variety of ways:

New products/services. Like this business owner, you can find out what people think of new items you want to offer.
Prices. You can also find out what people will pay for something.  …read more

Under Pricing Your Writing Is A Big Mistake!

September 16, 2008 by Anne Wayman  
Filed under Freelancing

Under Pricing Your Writing Is A Big Mistake!

(www.thegoldenpencil.com)
As you who follow this blog, I’m a big proponent of charging enough for your writing. Of course, just how much is enough is an open question. My experience, however, indicates that many freelance writers consistently under-value themselves, often in an attempt to keep the cash flowing.
It doesn’t usually work that way. When you charge less for your writing than it’s worth, you expect less from yourself and your clients will follow right along with your thinking. When you charge what you’re worth, your confidence increases and so does the confidence your clients have in you. You also begin to …read more


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