Why every woman should seek out media coverage for their business

Is media coverage really worth all the time and hassle?
According to most entrepreneurs and small business owners who have done it, the answer is a resounding yes! Even the Wall Street Journal (WSJ) recently described how important PR is to the small business owner.
In the story, many companies turn to PR after they have unsuccessfully spent money on advertising campaigns that produced little or no results.
The WSJ explains why PR is vital. “People are skeptical of advertising,” says Lena Fiore, head of a company that doesn’t use advertising. By itself, she says, one successful media placement brought half a million …read more