An important component to having a successful PR plan is to include social media efforts. As you develop your PR strategy plan, make sure it is in sync with your entire business strategy plan. Both should fit perfectly together to help grow awareness of your business.
In an interview with Liz Kelly, she shared how business owners can us PR to grow their presence online and offline. You can reach Liz at the following:

Email: liz@brilliantink.net
Web: brilliantink.net
Blog: brilliantink.net/blog
Twitter: Twitter.com/lizkelly

Question 1: Please share information about you and your business along with your expertise and how long have you been in the industry.
I’m the president of …read more

The focus of this blog post is to share an interview that I conducted with Cara Stewart about social media. As many continue to implement social media into their business, it is important to know basic ethics of social media.
As you read this blog post, learn from the tips that Cara shares about social media. It will help you use social media correctly and wisely. Below is the contact information for Cara:

Company name: WunderMarx|PR
Website: http://www.wundermarx.com
Email: cara.stewart@wundermarx.com
Phone: +1 714-862-1112
Twitter: http://Twitter.com/remarx

Please introduce yourself and the key areas of your expertise? How long have you been involved in this area?
Thanks …read more

Bloggers can be an important part of your marketing plan. If you use a blog on your company site, hiring a blogger makes sense. Your blog stays regularly updated in a professional manner. And yes, you should absolutely give fair compensation to a writer in this capacity (as you would in any other business writing situation).
But what about when you try to get a blogger to write about you on their own blog? Or when you ask them to do a giveaway of your product? Do you compensate them at that point?
Think about this — do you compensate any PR …read more

Darn! It’s cloudy and chilly here in San Diego – and it’s been like this for several days. Okay, I’m a total weather wuss… but the gloom makes me want to go to bed with a novel, not write. At least I think I can blame the weather.
Well, there’s another truth here too. The chapter I need to be working on is, frankly, boring to me at the moment. On the whole, the project is interesting, but I’m feeling sort of stuck and definitely uninspired.
What I will do is write… for at least an hour. What do you do when …read more

I chuckled when I saw the headline over at Common Sense PR – Tip: You Can’t Push a Rope. Although the post is more or less aimed at working in/with corporate environments, it’s certainly also true in the freelance writing business.
Eric points out that it may be the wrong time – I can’t count the number of potential clients who have contacted me and then disappeared. Some of them have probably found other writers, but for many, it simply wasn’t the right time to hire a writer. That’s fine with me, and sometimes those clients surface later, sometimes a lot …read more

Eric Eggertson who blogs at CommonSensePR.com has a review of Inside Spin: The dark underbelly of the PR industry. Written by Australian Bob Burton, the book takes a hard look at research that is presented as un-biased but, in fact, is funded and influenced by politics and corporate interests.
Since we freelance writers are often called on to write PR pieces, we are actually in a position to be of influence. The real question is what kind of influence do we want to be?
Write well and often,

Two newsletters:
Abundant Freelance Writing – a resource for freelance writers including 3x a week job …read more