Optimizing your social media efforts can help your business grow organically. Organic business growth is the process of taking steps to ensure that search engines find your website naturally. When you incorporate and optimize your social media efforts as a component of your business growth strategy, you can see results quickly.
According to Rohit Bhargava, there are basically 5 key components to social media optimization. Although there are many more than what’s listed below, this is a starting point for optimizing your social media efforts.

Increase your linkability
Make tagging and bookmarking easy
Reward inbound links
Help your content travel
Encourage the mashup

Including these key components when …read more

The word “recession” is so prevalent in our society that one can rarely go through a day without hearing the word. As a business owner, it has become necessary to have a recession-proof plan in place with the state of the economy.
Depending on past success with a specific way of doing business may no longer work. Creative thinking and planning is coming into play so that business owners can “recession-proof” their business.
Recession-proofing is becoming a normal way to conduct business according to an article entitled “Recession-Proof Your Business” that was written by Karen E. Klein for BusinessWeek.com. In the article …read more

NewsFlash…. Using YouTube as a marketing tool in your business may be a strategic plan that could put you ahead of your competitors. Have you developed presentation or videos that you have used to present to audiences? Did you know that you could turn either of these into a YouTube video to increase the marketing reach of your business.
I have begun to convert all of my PowerPoint presentations into videos and adding them to YouTube as a marketing tool so that I can drive traffic to my websites. One such video that was created as an interactive marketing tool for …read more

“YEAH.., UH…I’D LIKE TO COMMENT ON THAT?”
Nothing like having great discussions for all the world to see (I’ll never be able to run for office). I’ve personally learned a lot and I know that several others have spawned posts from discussions started here. That’s what blogging is all about. Join in and comment on the Top 5 commented on posts at Projectmanagement411. I know you have something to say- besides you’ll enjoy the conversation:
No. 1. Do Great Statesmen Make Great Business Leaders? – this one resulted in a couple of other blogger’s posting on the topic and creating a mini-blogathon!
No. …read more