Fake Ads to Track Conversions (or fun with a dash of fat hate!)

The Philly Inquirer ran an ad that directed you to www.flyderrie-air.com – while it looked real, it was not.  It was created "by Philadelphia Media Holdings to test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens."
You know, I was laughing for a good solid ten minutes before I even thought to look farther into the fake ad to see it was a carbon-neutral aircraft.
Then I scrolled down farther so I could be shown how entrenched fat-hatred (and the assumption that fat-discrimination is somehow …read more