10 Things NOT to Do When Sending a PR Pitch

or, Promoting Yourself, Your Business, Your Product, or Your Client Is REALLY Not This Difficult, People
In April, I laid into PR folks who suck at their jobs, and I stand by my complaint. Really, they have no excuse. But if you have no PR or marketing training I can understand why you would make some mistakes when you’re first getting the hang of your business. I want to help you, really, I do. But before I get into that, let me give you some context for why I’m writing this post.
I recently joined an excellent mailing list called Help a …read more