Me 2.0 Build a Powerful Brand to Achieve Career Success by Dan Schwabel is a brand new book released on Tuesday, April 7th. This book explains How College Students Can Use Social Media to Attract Jobs. But here’s a secret, the information that Dan shares will work for any job seeker, so don’t dismiss this book because you have been working for years and years. Social media is here to stay and if you are a savvy Baby Boomer looking for a job in this market, order the book and go back to school. Take some lessons from a Gen-Yer …read more

The artistic Kristen wrote an insightful post the other day on personal branding and the importance of it. Very well written, very thought-provoking. One of the things that I found most useful is Kristen’s suggestion on finding that niche for yourself and making your name absolutely synonymous with it. Kind of like the Kentucky Fried Chicken man and the southern gentleman with the white beard. The two just go hand in hand.
What is/are your personal branding techniques? Have you found one yet? Are you searching? Or you will wait for that dreadful moment when your name becomes synonymous with …read more