After spending much of the last 20 years as the CEO of PepsiCo International, Michael White, who also served as a PepsiCo Inc. vice-chairman, has decided to retire. Along with his retirement from his CEO position from PepsiCo International, he will also leave his seat as vice-chairman in accordance with company policy.
 
PepsiCo International will be managed from its component businesses by Zein Abdalla, who will become CEO of PepsiCo Europe, and Saad Abdul-Latif, who will become CEO of PepsiCo Asia, Middle East, and Africa. Both of these regional CEOs will still report to PepsiCo CEO Indra Nooyi.
 
According to a statement …read more

With the legendary entertainer Michael Jackson, it’s an interesting time to take a look back and see how companies utilized Michael Jackson’s fame to market their products. Not only did he take entertainment to a new level, Michael Jackson took celebrity marketing to a new level.
In the mid-1980s, Jackson signed a deal with Pepsi to market the soft drink. At the time, Pepsi was a distant second place in the industry to Coca-Cola. But thanks to Michael Jackson’s fame and the all-inclusive Pepsi marketing push, the soft drink company was able to catch up to Coca-Cola.
Jackson’s initial marketing deal with …read more

PepsiCo decided to gain more control of its products and wanted to lower costs. As a result, the company made a $6 billion offer on Monday to purchase the shares of Pepsi Bottling Group and PepsiAmericas.
Pepsi Bottling Group is the biggest bottler of Pepsi products on earth. Headquartered in New York, the company has more than 600 locations. It has exclusive rights to many territories around the world including Spain, Russia, Mexico, Turkey, Washington D.C., most of Canada and more than 50 of the states in America.
PepsiAmericas is the planet’s second biggest Pepsi bottler. It’s headquartered in Minnesota and has …read more

For the fourth year in a row, soda-pop sales are down for the fourth year in a row. The nation’s two largest soft drink companies, Coca-Cola Co. and PepsiCo Inc. both have reported losses, and according to Beverage Digest, total volume of sales fell 3% in 2008.
When that drop is combined with the declines seen over the past four years, the industry has seen a fall of 6%. That means that the gains made between 1997 and 2004, a peak for the industry, has all but disappeared. Companies only sold about 9.6 billion cases of soda last year, while in …read more