Ontogenix aims change the game in social media advertising

Ontogenix, according to their homepage, wants to become something new in the social media ad space: “Ontogenix is focused on becoming the leading, trusted social media advertising company.”  From StartupNorth, now they have some money to help them meet that goal:
Ontogenix is raising the round to go to market with their first product, an Interest Correlation Engine. The technology is designed to increase the relevance of ads presented on social media sites (e.g. Facebook, MySpace, etc.) by targeting users based on their individual interests. The company searches for information on the general public’s interests, attitudes, and opinions on hundreds of …read more