Developing a business strategy and then launching it can sometime be overwhelming but if you have the right tools, focus and fortitude then the launch of your business strategy can be successful. As a business owner, having a business strategy in place is very important to your online and offline efforts to grow your business
Some of the essential parts to a successful launch of a business strategy are:

Create a solid foundation with a vision statement. This will help you keep in mind the goals and objectives for your business.
Build on your foundation with a mission statement and a list of …read more

Let’s step into the world of a business owner who is a baby boomers that uses social media technologies to market their business. According to Jeremiah Owyang, he shared in the graph below that social technology use is on the rise by baby boomers.  The age groups on this graph for baby boomers have been broken down into two groups: younger boomers (ages 43 to 52) and older boomers (53 to 63).
As you can see, according to the graph, older boomers almost doubled in each area from 2007 to 2008 as they started incorporating social technology into their daily business. …read more