More and more marketers are turning to flash banners for their online marketing needs. While some web surfers find flash banners to be extremely annoying, the success rate of these banners cannot be ignored. Here are some tips for marketing with flash banners:
Pay for Quality
While it’s easy to make a cheap flash banner, paying for a professional done flash banner is almost always worth the money.
Make It Interactive
If a flash banner offers interactive capabilities, studies have shown that web surfers are much more apt to notice it.
Don’t Be Too Intrusive
You want your flash banner to be noticed, but don’t …read more

There are several different avenues for advertising your small business can take, but how do you get the most advertising bang for your advertising dollar? It depends on your business, different types of businesses will benefit from different types of advertising, there is not a one size fits all for small business advertising.

The best thing you can do for your business is to try out a couple different advertising mediums, and compare the results. Offer some type of coupon code, or discount that differs from one mode of advertising to the other if you’re trying more than one at a …read more

According to market-research group IDC, Internet advertising spending has fallen an average of 5 percent across the globe this quarter, marking the second-straight quarterly decline for an industry that once showed immense promise. IDC has also predicted that we will see two more periods of decline for the Internet ad market and that it may not make significant rebounds until 2010.
However, IDC did have some good news, stating that the Internet ad market has most likely seen its worst days. The IDC will release its Worldwide and U.S. Internet Ad Spend Report 2Q09 soon, in which the company will provide …read more

In recent times, the newspaper industry has taken a huge hit. In fact, many newspapers across the United States have been forced to go out of business. One of the biggest reasons for the struggles is the fact that more and more marketers have decided to move to the online world rather than remain marketing in newspapers.
While online marketing is definitely effective and offers a lot of positives, there are also a number of positives of marketing in newspapers. Here’s a look at a few of the positives associated with newspaper marketing:
Local Guarantee
When marketing in a local newspaper, you are …read more

Even if your small business is all local, and all conducted offline, you should still have a website and promote your business online in today’s market. If you’re not, you’re missing out on a huge opportunity, and probably many potential customers.
Why should you promote your offline business online? I can give you several reasons why you should promote your offline business online, here are the top three in my opinion.

The biggest reason is your competition is probably already doing it. If you don’t already have an online promotion plan in place, you’re already behind because you can bet your …read more

When marketing online, purchasing traffic on a cost-per-click basis is a popular and effective strategy. While there are many CPC ad networks, here are the most popular CPC networks that have resulted in billions of dollars of leads and sales:
Google Adsense
Easily the most popular CPC ad network on the internet, Google Adsense has made Google one of the most successful businesses on the planet. By using Google Adsense, you can purchase CPC ads next to their search results and on participating websites.
Yahoo! Publisher Network
Yahoo is the second most popular search engine behind Google. Yahoo! Publisher Network is Yahoo’s answer to …read more

Hot off Techcrunch, this morning Technorati is due to take the wraps off the new Technorati Media which, according to Techcrunch, aims to bring good paying CPM ads to the masses:
The company has been testing the new sales product with a number of partners, including BlogTalkRadio, BlogCritics, BlogCatalog, BlogTV, Technabob, GPSMagazine, GeekAlerts and NerdApproved. CEO Richard Jalichandra says these blogs reach a combined audience of approximately 17 million unique monthly visitors.
Early advertisers on the network include Honda, Acura, Toyota, t-mobile, Adobe, HP, Sandisk, MSFT, Verizon, Sun, Sony, Visa, Nike, Scion, Chevrolet, Paramount, Universal Pictures, 20th Century Fox and Best Buy.
Technorati …read more

About to start here at Darren Rowse’s at SXSW on Online Advertising…

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Ottawa-based overlay.tv launched today with something that I think is pretty interesting and unique–letting users annotate and add to videos.
The idea is pretty simple (after you create an account) you find a video like on YouTube and put the URL into Overlay and then you, well, overlay stuff onto it.
Yeah I had a hard time grasping it too just reading it so here is there YouTube video (how they got the 70’s look I don’t think I want to know):

Okay you should have the idea now.  Once you create the overlay video, you then publish it and share it like …read more