Finding Your Niche
May 20, 2009 by Allison Boyer
Filed under Freelancing
Let me tell you from first hand experience: There’s not a lot of demand in the freelance world for literary analysis.
I’m not saying that you’ll never find a job relating to literature. And hey, if you want to go through the query and print publishing process, you may be able to get something published in a literary magazine. Normally, though, you aren’t going to find freelance work online relating to literature. Unfortunately for most English majors, that’s where most of their experience lies, since that’s what we all tend to write about in college.
So what are your topic options?
For some …read more
What Fragmentation Means In PR
January 14, 2009 by ShannonCherry
Filed under Marketing
Media used to be a solid thing: newspapers, TV, radio.
Now, with the Internet, and Web 2.0, it’s all beginning to blur. I’ve seen it. You’vve seen it. And now, someone has quantified it.
Ketchum and the University of Southern California Annenberg Strategic Public Relations Center recently released thier survey results which says that media isn’t quite as solid as it used to be. And because of it, target markets are fragmenting.
Shannon Nelson (the other great PR Shannon, who happens to be from Pierce Mattie) tells us that education and creativity is key in helping PR firms and their clients reach these …read more





