Newsletters are a good marketing tool for your business. But should you go with an electronic newsletter? Or should you stick with paper? The answer depends on your audience.
I just got a paper newsletter in the mail from our vet. And occasionally I get an electronic one from the eye doctor. While I may only skim both of them, I’m more likely to read the vet’s letter. Why?
While the eye doctor is a little more eco-friendly with her letter, she’s competing with a lot of other e-newsletters. I get so much email that I am now more likely to read …read more

Many online businesses utilize newsletters. Creating a powerful marketing newsletter can be a great way to make a new revenue stream, improve customer satisfaction and market new products.
Here are a few tips to create a powerful marketing newsletter:
Make sure the newsletter is informative. If the individuals who receive the newsletter don’t think that it will be informative, they likely won’t read it. Without readers, it doesn’t matter what you do.
Offer newsletter specials. To reward those who actively read your newsletter be sure to include specials, coupons or sneak previews that are otherwise unavailable.
Send the newsletters on a set …read more

If you’ve got a website, and if you don’t you should, consider a newsletter as a way to stay in touch with your writing and editing clients.
An online newsletter is actually pretty simple. You need a service that will help you gather emails and will actually send the newsletter for you. I use GetReponse.com, but there are other outfits. I pay a monthly fee – about $18 and I can have unlimited subscribers and unlimited lists. Although it can take a bit of effort to understand how to set everything up, once you’ve done that it’s easy-breezy.
Then you have to …read more