Neworking can happen in a strictly business setting, but many clients are those you have other things in common with.
The new FOX Weather Beta is a great way to test the theory.
Storm chasers and weather buffs are some of the most hardcore people I know. These people bond over storms and weather and know things that make other people yawn or grow bored. But among each other, they talk and create long lasting, powerful friendships.
So if you have a business service and you’re connected to someone that shares your love of all things weather and they need …read more

So you met this great person, you hung out, you went to networking events and had lots of fun and made a bunch of connections. For whatever reason, you started talking less and less, until you hadn’t talked to them in a few months. What to do?
Pick up the phoneAfter a certain amount of time, most people get jittery about just picking up the phone and dialing. It’s no wonder, you start to think maybe the other person doesn’t like you anymore and wanted you to go away all along. All kinds of things (mostly horribly unrealistic) will cross your …read more

For those who may not know, WOM stands for Word of Mouth :)
This afternoon we start off with a MarketingProfs article, and then my analysis of the article. Yea! Trust me, this one is chock-full-of-info. The post on the whole, not just the following article.

Gossip Is Good. Really.
Time to face facts: They’re talking about you. Sorry, that’s the new reality. Word-of-mouth marketing is here to stay. So, if you can’t beat ‘em, you may as well join ‘em, and work to turn that gossip positive. Luckily, WOM guru Andy Sernovitz has isolated three main reasons why people talk about your …read more