There have been a lot of allegations of bad behavior and “shame on you” posts after the blogging conference I attended. There are always different expectations for this type of conference: some bloggers view it as a networking and professional development opportunity, while others treat it as more of a party or vacation. I suppose it’s natural that those two styles would clash.
But a lot of the backlash has been aimed at “mommybloggers” and I think it’s undeserved. Yes, there were a lot of moms there. But there were many women in attendance who don’t have kids, too. Allegations of …read more

When you attend a conference with the goal of marketing your business, you need to know your audience. Who are the attendees? What are their occupations? Their interests? Their income level? You must know who you are talking to before you step out.
As I mentioned, I was at a blogging conference over the weekend. There were about 1400 attendees, most of them women who blog. A large number of them are moms. But there were single women, married women, foodies, crafters, and even a handful of men. And a lot of the marketing was aimed at moms.
Moms are a hot …read more

Last weekend I made a short list of interesting writing that you should be reading. Along those lines, I’d like to offer you some more this week. Again, I’d love to hear what you’ve enjoyed reading recently.

Mommybloggings Part Deux: The marketers are here to stay. Are we?
If your audience includes moms, you might be interested in Liz’s take on mom bloggers and marketers. The debate isn’t over yet.
7 Signs Your Marketing May Need to Evolve
Are some of your practices outdated? John tells you how to improve and update your marketing strategies.
Five Ways to Persuade Like a Silver-Tongued Trial Lawyer
Just the …read more