I’m somewhat attuned to the goings on in the mom blogger circles, mostly because I am one. But boy, am I a little bit late to this party. That’s okay, I’m going to tell you about it anyway.
I first heard about a PR Blackout via Susan Getgood at Marketing Roadmaps. She wondered why people do things that they don’t get enjoyment from, which is what it seems is happening to some Momdot members.
Momdot is a community site where mom bloggers can gather together and hang out with other mom bloggers. Or something along those lines (I couldn’t find an about …read more

As a writer who’s active in social networking and the mom blogging community, I hear a lot about PR companies contacting bloggers. And unfortunately, most of it isn’t good. Companies aren’t doing their homework. They are casting a wide net without getting to know who they are pitching. And it’s blowing up in their faces.
Bloggers are not like newspaper reporters (although there are some who have a journalism background) and sending them press releases generally doesn’t work. Why would they write about your company or product? They aren’t getting paid like reporters, so writing something for free rarely appeals unless …read more

Do you know who you are trying to sell to? And why? What do you know about your customer? And maybe more importantly, what do they think you should know about them? When setting your marketing strategy, you should try to learn everything you can about your customers. Getting to know them well can help you better meet their needs.
For example, one of the big online markets right now is mom bloggers. All kinds of companies are reaching out to these women, because they know that many moms control the household budget or do a majority of family shopping. Yet …read more