The GAP Delivers Higher Profits on Lower Sales, How?

I invested in shares of Gap (Ticker: GPS) many years ago because I loved their clothes. Simple white button downs, jeans, khakis, peacoats and the like. 

Then came the weird patterns, stripes and polka-dotted stuff…driving me into the arms of Old Navy and Banana Republic (only on sale days!). Both are part of Gap, Inc., so the company could still count on me for a tiny contribution to their revenue.
Then the crazy patterns made their way to Old Navy. :(  I still haven’t figured out where to go next!
Apparently, I am not the only one that was turned off by the Gap’s brands.  Gap’s …read more