With the legendary entertainer Michael Jackson, it’s an interesting time to take a look back and see how companies utilized Michael Jackson’s fame to market their products. Not only did he take entertainment to a new level, Michael Jackson took celebrity marketing to a new level.
In the mid-1980s, Jackson signed a deal with Pepsi to market the soft drink. At the time, Pepsi was a distant second place in the industry to Coca-Cola. But thanks to Michael Jackson’s fame and the all-inclusive Pepsi marketing push, the soft drink company was able to catch up to Coca-Cola.
Jackson’s initial marketing deal with …read more

Michael Jackson and personal finance reading.

Michael Jackson does the moonwalk for the first time.

How did a little boy from Gary, Indiana become the pop king of our culture? During the 60’s, 70’s the climate in our culture was tumultuous. Lots of unrest, protests, death and struggle for equality within this country. Along with Michael Jackson, I grew up during that time. As a child I remember the Jackson 5, I loved their songs. I enjoyed seeing them on TV and I believe my mom took us to see them live. Years later when I became a teenager the Off the Wall album hit. Loved it! Michael Jackson hit pay dirt in his debut …read more

Michael Jackson. Sigh. He was this crazed soul that had such a tragic life and even sadder death. I feel like a part of our culture, as a country, has died with him. He’s left a lot behind, though, and I just wanted to share with you three Michael Jackson quotes that you can apply to your life as a writer:
“I’m never pleased with anything, I’m a perfectionist, it’s part of who I am.”
You should always, always, always be improving as a writer. When you write something, read it. Fix it. Read it again and again. When you give something …read more