Are You Offending Potential Customers?

You want your marketing to appeal to your ideal customer. Hopefully you’ve taken the time to thoroughly understand who your customer is, what she wants, and how to appeal to her. You want to connect. But you also want to be edgy and interesting and new. None of the old, stodgy marketing for you. It’s all about the new and shiny. Except for one thing: sex sells. You’ve heard that mantra for so long that you go with it. Throw a little sex in that marketing plan! Spice it up!
Wait. Go back to your customer profile. What is this person’s …read more