Twitter has become an unquestionable force in the marketing world. It seems as if every new online marketing campaign has a Twitter tie-in. However, a new LinkedIn Research Network/Harris Poll survey had a number of interesting findings.
When advertisers where asked about how effective Twitter is when it comes to promoting ideas and products, the result wasn’t too surprising. 58% said that Twitter was either very effective or somewhat effective.
But when other adults were asked, the results weren’t as positive. While 50% said Twitter is very effective or somewhat effective, 31% said that Twitter is not that effective. Considering the millions …read more

Are you new to Twitter? If so, you are probably interesting in learning how to get followers. Marketing yourself successfully on Twitter will allow you to gain many followers quickly. If you are using Twitter for business purposes, each follower is a potential lead.
How do you get followers on Twitter? Here are some tips:
1. Follow Others
Find people on Twitter who you find interesting and follow them. Many times, those people will return the favor and follow you. If you are marketing a business, try to find customers on Twitter.
2. Be Active
No one wants to follow someone who never tweets. Aim …read more

Marketing on Twitter has shown to be lucrative. Twitter allows you to reach current customers and potential customers quickly, easily and in an environment that can instantly give your marketing campaign viral attributes.
However, there are a number of Twitter marketing mistakes that can ultimately mute your marketing efforts. Here are five such mistakes:
1. Following Anyone
Twitter has attracting spammers by the thousands. Following spammers and dummy accounts will make you look like a spammer. With Twitter, you are the company you keep.
2. Relying on RSS
Just because your tweets are coming fast a furious from your RSS feeds doesn’t mean that you’re …read more