How do you jump-start your marketing creativity? We get in our daily routines: get up, shower, get dressed, go to work, get some coffee, answer email, take a break, do some work, go to a meeting, come back, return calls, answer email… on and on. It gets monotonous. No wonder you’re not generating new marketing ideas!
We all need to shake up our routine a little in order to find our creative side. Go for a walk. Stop and look at the sky. Or trees. Or grass. Go to a park and let your mind wander. Sit and people watch at …read more

Have you ever wondered why those religious groups hand out flowers in airports?  Or why your insurance agent sends you a calendar every year?  Or why e-book marketers send you a free e-book or report? Or how about the free toy in a fast food meal?  These people are not entirely selfless.  In fact, they are playing on your sense of fair play, hoping that their gift to you will give you the idea that you should give back to them, by donating or buying.
It is called the Principle of Reciprocity, and it is as old as humans. Cave people …read more