Marketing Mistakes-Confusing Your Customer

Mail pieces, ads, and e-mail blasts are important marketing tools. You can direct traffic to your web site for more information about a product or service. But have you thought through what happens after that? What do your customers see once they get to your web site?
The landing page that you link to in your collateral needs to be focused, giving your customer exactly what you promised. If you promise mobile broadband information, but send them to a generic site page, do you think the customer is going to stick around? They might half-heartedly look at a link or two, …read more